Seven Staging Secrets from a Pro

This recent post from Coldwell Banker’s Blue Matter gives us some inside scoop on staging homes for sale like a pro. Here are seven tips to help boost your home’s appeal and give homeowners a competitive edge when placing homes on the market. 
  • Stage rooms with one purpose.  Rooms that have many uses can confuse or even deter homebuyers, so staging rooms with one purpose is vital.  Determine who your most likely target market will be, whether it’s young professionals with no kids, families, or even empty nesters.  Then present your areas to fit their needs.  If you’ve been using a room as a guest room/kids playroom/home office, pick the one use that best suits your buyers.
  • Tackle the easy “do-it-yourself” projects. Spruce up your home by updating kitchen and bathroom fixtures and updating cabinet hardware.  Add a fresh coat of paint in a neutral palate that won’t distract from your home’s features. 
    Coldwell Banker Paint ColorsA fresh coat of neutral paint goes a long way

  • Focus on the living areas.  Potential buyers should envision themselves entertaining friends and family in the living areas of the home.  Make sure those areas feel as spacious as possible by removing any unnecessary furniture to allow for easy traffic flow.
  • Make sure the master bedroom appeals to both sexes.  Remember that the master bedroom is a room that a couple will be sharing, so the décor should appeal to both sexes.  It should feel like a calm and peaceful refuge, not a frilly boudoir.  Remove any feature that seems too gender-specific and paint the walls a neutral colour.
  • De-clutter & depersonalize. Buyers want to picture their family living in a home, not the previous owners.  You’re going to be moving anyway, so start now by packing away family photos, personal mementos knickknacks. Store away valuables under lock and key. Some property owners find they need to store some of their belongings off premises to create an open feel.
  • Furnish the home, but don’t overdo it.  While an empty house may look spacious, it’s often hard for buyers to visualize their belongings in a home if they’re just looking at bare walls and floors. Leave the basic components that allow the viewer to define each room.
  • Don’t forget the outside spaces.  First impressions can play a key role in a consumer’s decision-making process, so don’t neglect your home’s curb appeal.  Make sure the home’s exterior is inviting by trimming the bushes, mowing the lawn and painting faded window trim.  Buyers will appreciate the seller’s efforts with the yard work, and will tend to assume that the same attention to detail has been devoted throughout the property.

How to Stage your Home for Sale


With a substantial amount of homes for sale on the market, homeowners looking to put their home up for sale have a number of other home sellers to compete with. However, homeowners can gain a leg up on their competition with some low-cost home repair and redecorating projects that can significantly improve the aesthetic and value of their homes.

Look around the home

According to Inman News, some home sellers often find that by looking around their residence, they can discover areas they can easily make more appealing to prospective home buyers.

For instance, the real estate source reports one pair of home sellers in California stripped the carpet from areas of their home, which revealed nice hardwood floors underneath. These floors may be more attractive to home buyers, which can improve the home sellers’ chances to sell their residence.

Additionally, Inman News reports dated or harsh paint colors on the walls can be unappealing to some home buyers. Applying muted color paint, such as off-white, to replace these old coats could lead to more offers on one’s home for sale.

Declutter the residence

Another way in which home sellers can improve their odds of selling their property is to declutter their home. By doing so, Inman News reports they can make the home neater and cleaner, which is something many home buyers prefer to see when checking out the residence. Even personal possessions should be removed while the home is up for sale, according to the source.

Should home sellers find that they have numerous belongings they want to take out of sight during the period in which their home is on the market, Inman News reports they may want to donate or recycle items they don’t use anymore.

Real estate agents could be able to suggest places to donate unused clutter, which could yield home sellers a tax deduction, according to Inman News.

MSN Real Estate reports homeowners can also keep their possessions in their basement or attic – somewhere they can easily access them but where they aren’t as visible to potential home buyers.